Done-for-you outbound
for B2B teams.
Your GTM systems,
built end-to-end.
Your GTM systems, built end-to-end.
Cadence Crafters designs and runs tailored outbound campaigns for B2B companies. I handle the targeting, copy and day-to-day sending so your team can stay focused on closing deals, not chasing cold leads.
Predictable pipeline without hiring
a full SDR + RevOps team.
Predictable pipeline without hiring a full SDR + RevOps team.
Book more qualified meetings without hiring a full SDR team.
Proven outbound without the cost, risk or complexity of hiring SDRs.
Why Cadence Crafters?
Pick Your Entry Point
Start where your GTM is leaking most.
Outbound that feels like your team
Targeting, deliverability, messaging, replies, and a clean CRM handoff.
See OutboundPipeline you can actually trust
Stages, routing, reporting, and hygiene — so every lead has an owner.
See CRM / RevOpsAutomation across any stack
Enrichment, alerts, logging, and follow-up triggers across your stack.
See WorkflowsSpeed-to-lead in minutes not days
Routing + SLAs + follow-up — so inbound doesn’t die in the queue.
See InboundGTM System (Outbound)
For teams that want consistent outbound meetings without building an SDR function.
What you get
- ICP + segments + account lists (no recycled data)
- Messaging angles + sequences (email + LinkedIn)
- Deliverability + domain management
- Reply handling + qualification + clean handoff to CRM
- Weekly iteration based on reply quality (not vibes)
How it runs
- Week 1: ICP + angles + setup
- Week 2: lists + sequences + launch
- Ongoing: weekly tweaks + reporting
CRM + RevOps System
For teams who want every lead owned, routed, tracked, and followed up — without chaos.
What you get
- Pipeline stages + clear definitions (no “mystery stages”)
- Lead routing rules + ownership (inbound + outbound)
- Status / lifecycle fields that reflect reality (not vanity)
- Handoffs between SDR/AE/founder (with next-step logic)
- Reporting that’s readable (pipeline health + conversion)
How it runs
- Week 1: audit + pipeline map + fixes list
- Week 2: implement stages, routing, tracking + QA
- Ongoing: tighten rules, dashboards + hygiene
Workflows System
For teams who want the boring ops handled automatically — clean data in, actions out.
What you get
- Enrichment + normalisation (consistent fields, fewer errors)
- Dedupe logic + “single source of truth” updates
- Alerts + logging (so issues don’t hide for weeks)
- Kill-switches for replies / bounces / unsubscribes
- Reporting pipelines (auto-updated sheets + snapshots)
How it runs
- Week 1: map triggers + desired outcomes
- Week 2: build + test flows + monitoring
- Ongoing: iterate, harden, and add new use-cases
Inbound System
For teams who get inbound interest — but speed-to-lead and routing are killing conversion.
What you get
- Speed-to-lead setup (instant acknowledgement + next step)
- Routing rules (territory, segment, intent, existing accounts)
- Qualification steps (light scoring + clean statuses)
- Follow-up sequences (so leads don’t go cold)
- Tracking: source → meeting → opp (no guessing)
How it runs
- Week 1: audit sources + current follow-up + gaps
- Week 2: implement routing, SLAs, sequences + tracking
- Ongoing: improve conversion with small tests
How we work together
Single Point of Ownership
- I own the work end-to-end: strategy, build, execution, and iteration.
- No handoffs, no juniors, no “who’s running this?” moments.
Ship → Measure → Improve
- We ship small improvements weekly, not big “rebuilds” every quarter.
- Work ties to outcomes: meeting quality, speed-to-lead, conversion, and clean pipeline.
Simple 1 to 1 Cadence
- Weekly update (Slack / Loom) so you always know what changed.
- Monthly review to set priorities and lock the next set of tests.
Most clients start with one lane (2–4 weeks) → then we go month-to-month shipping improvements.
Most clients work with me on an ongoing retainer. We usually start with a focused sprint to stabilise the highest-impact system first (outbound, CRM/RevOps, workflows, or inbound), then continue month-to-month as we iterate.
Most clients work with me on an ongoing retainer rather than a one-off campaign.
We usually start with a 90-day sprint to design, launch and refine your outbound engine, then continue month-to-month if we’re both happy with the results.
How Cadence Crafters Works
Short, honest answers — focused on outcomes: cleaner targeting, faster follow-up, and systems your team can run without chaos.
Fit & approach
Senior ownership. Weekly shipping. No “set and forget”.
You’re not paying for activity. You’re paying for a system that produces repeatable sales conversations.
- Fix the leak first (targeting, deliverability, routing, CRM truth) before volume.
- Build inside your tools so the work sticks.
- Close the loop: outreach → reply → route owner → follow-up → pipeline.
- You keep everything: audiences, sequences, workflows, dashboards, SOPs.
- B2B SaaS with real PMF and a defined sales motion (even if it’s messy).
- Teams that want qualified pipeline, not vanity “lead” numbers.
- Founders/CROs who want speed-to-lead + ownership without hiring a full SDR + RevOps team.
Not ideal if you’re still validating demand, can’t follow up reliably, or only want volume at all costs.
Most weeks look like ship → measure → improve.
- Ship: segments, sequences, routing rules, workflows, dashboards, hygiene fixes.
- Measure: reply quality, deliverability signals, speed-to-lead, conversion through stages.
- Improve: tighten targeting, refine offers, remove handoff friction.
You get a weekly Slack/Loom update so you always know what changed and why.
Most teams start with one lane for 2–4 weeks to stabilise the biggest leak, then layer more.
- Pipeline thin → Outbound / GTM
- Leads exist but don’t convert → CRM + routing
- Ops is manual/fragile → Workflows
- Inbound exists but dies → Speed-to-lead
Outbound / GTM system
Targeting + deliverability + messaging + reply ops.
Whole engine. Sequences without list QA + deliverability + routing is where outbound goes to die.
- Targeting: ICP rules, segments, list QA.
- Deliverability: domain health + bounce prevention.
- Messaging: angles + iteration based on reply quality.
- Reply ops: classify → route → suppress → log → alert.
- CRM handoff: clean statuses, owner, next-step logic.
- Week 1–2: setup + targeting rules + first angles live.
- Weeks 3–4: consistent signal if deliverability is healthy.
- 30–60 days: quality improves as routing + follow-up stops leaking.
No hype: we optimise for qualified conversations, not vanity reply rates.
Yes — multi-touch is usually the sweet spot for B2B SaaS.
- Email for scale + experimentation.
- LinkedIn for credibility + second touches + high-intent accounts.
- Both route into CRM with ownership + follow-up.
We treat deliverability like production infrastructure — governed by health metrics, not a quota.
- List QA: catch-alls, risky domains, duplicates, wrong personas.
- Volume ramps: scale only when signals stay healthy.
- Suppression: bounces/unsubs/replies are removed instantly.
- Monitoring: bounce/unsub/spam signals + inbox placement checks.
If health slips, we slow down, fix the cause, and only then scale again.
CRM + RevOps
Routing, stages, hygiene and clear reporting truth.
- Stages have definitions (and are followed).
- Every lead has an owner (routing rules + fallbacks).
- Status/lifecycle reflects reality (not vanity).
- Handoffs don’t drop (next-step logic + SLAs).
- Reporting is readable (what’s working, what’s breaking).
Most commonly HubSpot, Pipedrive, Salesforce. The principles stay the same: routing, stages, hygiene, governance, reporting.
Work with what you have. We keep what’s good and fix what’s breaking conversion.
If something is fundamentally broken, we’ll replace it — but only with a clear reason and a clean migration plan.
We standardise what must be consistent — then tailor the rest to your motion.
- Standardised: stage definitions, lifecycle/status rules, routing + SLAs, required fields, handoff logic.
- Customised: segments, qualification rules, dashboards, and workflows that match your ICP and deal cycle.
Goal: reporting truth + clear ownership without forcing a rigid template.
Workflows & automation
Reliable ops across your stack (with guardrails).
Yes — CRM + outbound tools + enrichment + Slack alerts + reporting. We build with logging, dedupe, and error handling.
- Reply arrives → stop all sequences for that lead.
- Classify reply → route owner → log → alert.
- Auto-suppress for bounces/unsubs/OOO/wrong person.
Always. You keep the automations, the docs, and the SOPs.
We build guardrails so failures don’t quietly create chaos.
- Logging + alerts: issues surface fast (Slack/email).
- Dedupe + retries: prevent double-updates and missing records.
- Fallback paths: if a step fails, it routes to a safe holding state.
Net result: reliable ops you can trust, not “automation theatre”.
Logistics
Access, ownership, GDPR, and day-to-day.
- ICP hypothesis + ACV range (rough is fine)
- Tool access (or a point person)
- Any exclusions / DNC rules
- Who owns follow-up internally
Not at the same time in the same niche. We’ll flag overlap and agree boundaries early.
You do — audiences, sequences, workflows, dashboards, SOPs.
We minimise data, honour opt-outs fast, avoid sensitive categories, and build suppression/consent rules into the system. If you have stricter internal policies, we adapt.
Is Cadence Crafters a good fit?
Is Cadence Crafters a good fit?
Good fit if:
Best results- You already have paying customers and a real sales motion
- You want qualified pipeline — not activity for its own sake
- You’re open to fixing the system (targeting, routing, follow-up), not just “sending more”
- You want a long-term partner, not a one-off campaign
Probably not a fit if:
Wrong timing- You’re pre-product / still validating demand
- You need leads “this month” without building foundations
- You want volume without structure, ownership, or follow-through
