Your GTM systems, built end-to-end.

Done-for-you outbound

for B2B teams.

Cadence Crafters designs and runs tailored outbound campaigns for B2B companies. I handle the targeting, copy and day-to-day sending so your team can stay focused on closing deals, not chasing cold leads.

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Book more qualified meetings without hiring a full SDR team.

Predictable pipeline without hiring a full SDR + RevOps team.

Why Cadence Crafters?

Proven outbound without the cost, risk or complexity of hiring SDRs.

System

GTM System (Outbound)

For teams that want consistent outbound meetings without building an SDR function.

What you get

  • ICP + segments + account lists (no recycled data)
  • Messaging angles + sequences (email + LinkedIn)
  • Deliverability + domain management
  • Reply handling + qualification + clean handoff to CRM
  • Weekly iteration based on reply quality (not vibes)

How it runs

  1. Week 1: ICP + angles + setup
  2. Week 2: lists + sequences + launch
  3. Ongoing: weekly tweaks + reporting
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Best for B2B SaaS with PMF that wants predictable pipeline without hiring a whole SDR team.
Outputs Sequences, target lists, deliverability setup, reply handling, weekly learnings.
Channels Email + LinkedIn (multi-touch), with clean CRM handoff.
Typical timeline
Weeks 3–4
First consistent positive replies + meetings.
Ops time saved
10–20 hrs/wk
Less manual chasing + cleaner workflows.
What you keep
Playbooks
ICP docs, sequences, routing rules, learnings.
Output focus
Qualified pipeline
Not vanity “lead” counts.
System

CRM + RevOps System

For teams who want every lead owned, routed, tracked, and followed up — without chaos.

What you get

  • Pipeline stages + clear definitions (no “mystery stages”)
  • Lead routing rules + ownership (inbound + outbound)
  • Status / lifecycle fields that reflect reality (not vanity)
  • Handoffs between SDR/AE/founder (with next-step logic)
  • Reporting that’s readable (pipeline health + conversion)

How it runs

  1. Week 1: audit + pipeline map + fixes list
  2. Week 2: implement stages, routing, tracking + QA
  3. Ongoing: tighten rules, dashboards + hygiene
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Best for Teams with leads coming from multiple places (outbound, inbound, partners) where ownership gets messy.
Outputs Clean pipeline, consistent statuses, routing rules, dashboards, and a “what happens next” flow.
Tools HubSpot / Pipedrive / Salesforce + Slack + Calendar (plus Sheets where it helps).
Typical timeline
1–2 weeks
Audit → fixes → clean handoff + reporting.
Mess reduced
Duplicates ↓
Cleaner records, fewer broken automations.
What you keep
Rules + SOPs
Lifecycle, routing, fields, and naming standards.
Output focus
Clean pipeline
Accurate stages, owners, and follow-up.
System

Workflows System

For teams who want the boring ops handled automatically — clean data in, actions out.

What you get

  • Enrichment + normalisation (consistent fields, fewer errors)
  • Dedupe logic + “single source of truth” updates
  • Alerts + logging (so issues don’t hide for weeks)
  • Kill-switches for replies / bounces / unsubscribes
  • Reporting pipelines (auto-updated sheets + snapshots)

How it runs

  1. Week 1: map triggers + desired outcomes
  2. Week 2: build + test flows + monitoring
  3. Ongoing: iterate, harden, and add new use-cases
Book a call Back to top
Best for Teams losing time to manual work: list handling, lead updates, follow-ups, handoffs, reporting.
Outputs Documented automations, error handling, and workflows your team can actually understand.
Stack Make / n8n / Zapier + your tools (CRM, email, LinkedIn, Slack, Sheets).
Typical timeline
5–10 days
Map → build → test → monitor.
Ops time saved
5–15 hrs/wk
Less manual updates + fewer misses.
What you keep
Automations
Make scenarios, logic, docs, error handling.
Output focus
Reliability
Fewer breakages, clearer ownership.
System

Inbound System

For teams who get inbound interest — but speed-to-lead and routing are killing conversion.

What you get

  • Speed-to-lead setup (instant acknowledgement + next step)
  • Routing rules (territory, segment, intent, existing accounts)
  • Qualification steps (light scoring + clean statuses)
  • Follow-up sequences (so leads don’t go cold)
  • Tracking: source → meeting → opp (no guessing)

How it runs

  1. Week 1: audit sources + current follow-up + gaps
  2. Week 2: implement routing, SLAs, sequences + tracking
  3. Ongoing: improve conversion with small tests
Book a call Back to top
Best for Teams with forms, demo requests, lead forms, content downloads — and slow follow-up.
Outputs Faster response times, cleaner routing, better booking rate, clearer pipeline attribution.
Channels Forms + email + calendar + CRM (with Slack alerts where needed).
Typical timeline
2–4 weeks
Offer → page → tracking → iterate.
Conversion lift
Clarity ↑
Better fit, fewer “what do you do?” calls.
What you keep
Assets
Pages, copy, CTAs, tracking plan.
Output focus
Qualified intent
Not random form fills.

How we work together

Single Point of Ownership

  • I own the work end-to-end: strategy, build, execution, and iteration.
  • No handoffs, no juniors, no “who’s running this?” moments.

Ship → Measure → Improve

  • We ship small improvements weekly, not big “rebuilds” every quarter.
  • Work ties to outcomes: meeting quality, speed-to-lead, conversion, and clean pipeline.

Simple 1 to 1 Cadence

  • Weekly update (Slack / Loom) so you always know what changed.
  • Monthly review to set priorities and lock the next set of tests.

Most clients start with one lane (2–4 weeks) → then we go month-to-month shipping improvements.

Most clients work with me on an ongoing retainer. We usually start with a focused sprint to stabilise the highest-impact system first (outbound, CRM/RevOps, workflows, or inbound), then continue month-to-month as we iterate.

Most clients work with me on an ongoing retainer rather than a one-off campaign.

We usually start with a 90-day sprint to design, launch and refine your outbound engine, then continue month-to-month if we’re both happy with the results.

Is Cadence Crafters a good fit?

Is Cadence Crafters a good fit?

Good fit if:

  • You already have paying customers and a real sales motion
  • You want qualified pipeline — not activity for its own sake
  • You’re open to fixing the system (targeting, routing, follow-up), not just “sending more”
  • You want a long-term partner, not a one-off campaign

Probably not a fit if:

  • You’re pre-product / still validating demand
  • You need leads “this month” without building foundations
  • You want volume without structure, ownership, or follow-through
Book a call See pricing
A young man in a suit and tie smiling during a discussion with an older woman with gray hair in a patterned blazer, seated at a round table with laptops.

FAQs

  • Most lead-gen agencies optimise for activity: emails sent, leads created, dashboards updated.

    Cadence Crafters focuses on revenue systems — not just outbound.

    That means:

    • Targeting, messaging, and multi-channel outreach plus

    • CRM structure, handoffs, routing, and visibility plus

    • Ongoing iteration based on what converts to real pipeline

    You’re not buying leads. You’re building a system that produces qualified conversations consistently.

  • Depending on where you are, I take ownership of the pieces that matter most right now:

    • Outbound systems (email, LinkedIn, sequencing, deliverability)

    • Targeting, ICP refinement, and list quality

    • CRM structure, lifecycle stages, and handoff logic

    • Workflows and automation to reduce manual work

    • Measurement: what’s working, what isn’t, and what we change next

    We don’t do everything at once — we sequence the work so results compound instead of breaking.

  • An SDR is execution only — and still needs strategy, lists, tooling, training, and management.

    With Cadence Crafters:

    • Strategy, systems, and execution are bundled

    • You’re not adding headcount or management overhead

    • The work improves your sales motion, not just activity

    For some teams, this replaces an SDR.
    For others, it makes a small SDR/AE team far more effective.

  • To move quickly, I usually need:

    • Your current ICP, use cases, and deal sizes (we refine this together)

    • Access to your CRM and calendar (so outcomes don’t live in silos)

    • Agreement on what a “qualified meeting” actually means

    I bring the rest: research, targeting, messaging, tools, workflows, and iteration.

  • This depends on ACV, market maturity, and complexity — but a common pattern is:

    • Weeks 1–2: system design, targeting, setup, deliverability

    • Weeks 3–4: outbound live, workflows active, first signal

    • Weeks 5–8: clearer patterns, improved qualification, steadier meetings

    I’ll be direct on our call about what’s realistic in your case.

  • I don’t run overlapping systems into the same ICP with the same positioning.

    If there’s meaningful overlap, I’ll flag it early and we’ll either:

    • adjust scope or targeting, or

    • decide it’s not the right fit

  • I use a proven outbound and automation stack and integrate into your CRM wherever possible.

    You own:

    • the data

    • the messaging

    • the workflows

    • the system we build together

    If we stop working together, nothing disappears.