Predictable pipeline
Built end - to - end.
Outbound + Inbound + CRM/RevOps +Automations
Replace busy GTM with a calm, repeatable system: cleaner targeting, faster follow-up,
and clear visibility into what’s working.
Predictable pipeline
Built end - to - end.
Outbound + Inbound + CRM/RevOps + Automations
Qualified sales conversations:
started by me, closed by you.
Trusted by SaaS teams across the EU, UK & US.
Replace busy GTM with a calm, repeatable system: cleaner targeting, faster follow-up, and clear visibility into what’s working.
Stop suffering through slow sales months. I run targeted multi-channel B2B outbound campaigns that start conversations with your ideal clients, so you can focus on selling more and closing deals.
Trusted by SaaS teams across the EU, UK & US.
Proven outbound without the cost, risk or complexity of hiring SDRs.
Why Cadence Crafters?
Where pipeline leaks (and why)
We diagnose the bottleneck, patch the system, then ship improvements weekly.
Targeting & list quality
Catch-alls, duplicates, wrong personas, weak segmentation.
Messaging that isn’t converting
Generic hooks, unclear offer, no “why you / why now”.
Deliverability & sending setup
Domain health, warm-up drift, spam signals, bounce creep.
Speed-to-lead & routing
Slow follow-up, missed handoffs, no SLA or owner logic.
CRM hygiene & lifecycle
Stages not trustworthy, broken automations, messy properties.
Reporting & learning loop
No single view of what’s working — volume hides signal.
Not sure where you’re leaking? Pick an entry point below — we’ll map the fastest fix.
Pick Your Entry Point
Start where your GTM is leaking most.
Outbound that feels like your team
Targeting, deliverability, messaging, replies, and a clean CRM handoff.
See OutboundPipeline you can actually trust
Stages, routing, reporting, and hygiene — so every lead has an owner.
See CRM / RevOpsAutomation across any stack
Enrichment, alerts, logging, and follow-up triggers across your stack.
See WorkflowsSpeed-to-lead in minutes not days
Routing + SLAs + follow-up — so inbound doesn’t die in the queue.
See InboundHow we work together
Single Point of Ownership
- I own the work end-to-end: strategy, build, execution, and iteration.
- No handoffs, no juniors, no “who’s running this?” moments.
Ship → Measure → Improve
- We ship small improvements weekly, not big “rebuilds” every quarter.
- Work ties to outcomes: meeting quality, speed-to-lead, conversion, and clean pipeline.
Simple 1 to 1 Cadence
- Weekly update (Slack / Loom) so you always know what changed.
- Monthly review to set priorities and lock the next set of tests.
Most clients start with one lane (2–4 weeks) → then we go month-to-month shipping improvements.
Most clients work with me on an ongoing retainer rather than a one-off campaign.
We usually start with a 90-day sprint to design, launch and refine your outbound engine, then continue month-to-month if we’re both happy with the results.
Most clients work with me on an ongoing retainer. We usually start with a focused sprint to stabilise the highest-impact system first (outbound, CRM/RevOps, workflows, or inbound), then continue month-to-month as we iterate.
Recent Systems Shipped
Enterprise-grade systems across GTM, CRM/RevOps, Workflows/Automations, and Inbound — built to scale safely, stay observable, and close the loop end-to-end.
Signal-Led Pipeline Generation Engine
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- Account scoring: firmographics + hiring + tech stack + website cues → A/B/C bands with different plays + volume caps.
- List QA gates: catch-all thresholds, role relevance checks, suppression rules, and “do-not-touch” segments before launch.
- Experiment loop: offer/message variants mapped to segments with weekly readouts (reply mix, meeting rate, pipeline created).
Reply Ops: Classify, Route, Suppress
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- Classifier: positive / objection / OoO / not-me / unsubscribe + extracted next action + confidence score.
- Hard suppression: flips channel kill-switches so prospects never get double-tapped across tools.
- Audit trail: append-only REPLY_LOG (thread/fingerprint) + Slack alerts only when action is required.
Inbound Router + SLA + Booking Handoff
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- Qualification model: rules + AI classification for intent, urgency, budget band, and fit (with fallback paths).
- SLA enforcement: timers, reminders, and escalation if no first-touch within target window.
- Handoff pack: auto-generated context (company summary, likely use-case, suggested next step) for cleaner discovery calls.
Show 3 more systems Show less ▾
HubSpot RevOps Control Plane
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- Data contract: strict property definitions + required fields per stage (no more “free-text CRM”).
- Stage gates: enforce criteria before stage movement (stakeholders, next step, qualification, docs).
- Ownership rules: routing + escalation + stale deal enforcement with manager visibility.
Event-Driven Integration + Audit Trail
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- Resilience: idempotency keys + exponential backoff + dead-letter routing for failed payloads.
- Observability: structured logs per run + alerting only when action is required.
- Transforms: strict mapping + validation to prevent “bad data” from entering the CRM.
Closed-Loop Revenue Attribution Engine
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- Attribution hygiene: locked-down source fields + overwrite rules so “Unknown” stops creeping in.
- Touchpoint model: attempts → replies → meetings → pipeline, mapped into a single timeline view.
- Exec scorecard: cohort rollups + anomaly flags (bounce/unsub spikes, segment drop-offs).
What Clients Say
Real results for real SaaS teams
What teams usually see after 30–60 days
- Cleaner targeting + clearer signal (what’s working vs noise).
- Faster speed-to-lead + routing that stops handoffs dropping.
- CRM stages you can actually trust (with hygiene + governance).
- Less ops drag: fewer manual steps, fewer “where did this lead go?” moments.
Examples, not guarantees — results vary by market, timing, and offer.
SDR Manager, Enterprise SaaS (EU)
“We finally had targeting, messaging, and follow-up working together. Meetings got better — and we stopped losing replies in inbox chaos.”
CRO, SaaS (UK)
“Nathan rebuilt our GTM system end-to-end. Outbound improved, but the big win was routing + CRM hygiene — the pipeline became trustworthy again.”
Founder, B2B EdTech (USA)
“Reply rates jumped, meetings increased, and everything landed cleanly in the CRM. It felt like a system — not constant pushing.”
Client names and companies are anonymised to respect NDAs.*
What Clients Say
- Busy GTM activity with unclear priorities
- Slow follow-up + replies scattered across tools
- CRM stages not trustworthy / handoffs drop
- No clean learning loop (just “send more”)
- Clear segments + repeatable outreach + better signal
- Routing + SLAs baked in (inbound + outbound)
- Clean pipeline + ownership + governance
- Weekly iteration like a product (measure → improve)
Recent outbound results for SaaS teams
Real results for real SaaS teams
Senior ownership
You work directly with me. Strategy + execution stay in one place.
Why Cadence Crafters?
Why Cadence Crafters?
Senior GTM execution without hiring a full team.
Proven outbound without the cost, risk or complexity of hiring SDRs.
Built in your tools
We can build inside your CRM + outbound stack so it actually sticks.
Clarity & visibility
Weekly updates. You always know what’s live and what’s next.
You keep everything
Audiences, messaging, workflows, dashboards - yours if we ever stop.
About Cadence Crafters
Cadence Crafters is run by Nathan O’Leary — a hands-on operator building outbound + RevOps systems that create real sales conversations (and keep working without constant pushing).
Hey — I’m Nathan.
Outbound, sales, and systems specialist (full-cycle).
I’ve worked across early-stage startups, fast-growing scale-ups, and more complex orgs — so I’m used to different deal sizes, buying committees, and internal handoffs.
The core idea is simple: don’t “do more outreach” — fix the system so the right people get contacted, replies get handled properly, and pipeline becomes something you can trust.
- Senior ownership: you’re not handed off to juniors.
- Weekly shipping: small improvements that compound.
- Built in your tools: you keep the assets + the playbook.
6+ years in B2B SaaS sales
Full-cycle experience (SDR → AE)
Outbound for SaaS teams in EU, UK & US
Worked with startups, scale-ups and matrixed orgs
Book a 20-minute Systems Check.
We’ll map where pipeline is leaking (targeting, messaging, speed-to-lead, routing, tracking) and what to fix first.
No hard sell. If it’s not a fit, I’ll tell you.
On the call, we’ll:
- ✓Identify the biggest leak holding back pipeline
- ✓Recommend the best entry point (Outbound / CRM / Workflows / Inbound)
- ✓Leave you with 3 clear next steps (even if we don’t work together)
You’ll leave with:
- ✓A clear “fix first” priority
- ✓A simple plan your team can actually run
- ✓What to measure weekly (so you stop guessing)