Privacy & Cookies

  • Cadence Crafters (“we”, “us”) is a sole proprietorship registered in the Netherlands.

    Registered address: Rietveld, Delft, Zuid Holland, Netherlands

    KvK number: 89644131
    VAT: NL337286930B01

    If you have any questions about this notice or how we handle personal data,
    email: Nathan@cadencecrafters.com

  • We only work in a business-to-business (B2B) context. That means we collect and use information about people in their professional capacity – not in their private life – and we don’t intentionally collect any sensitive (“special category”) data.


    Website visitors

    When you visit cadencecrafters.com, we may process:

    • IP address and general location (country/region)

    • Device and browser information

    • Pages viewed, links clicked, time spent on pages

    • Referrer (how you arrived on our site)

    • Information you choose to submit via forms (e.g. name, work email, company, message)


    Prospects (B2B contacts we may outreach to)

    For people we may contact about Cadence Crafters or on behalf of our clients, we may process:

    • Name

    • Business email address

    • Job title / role and seniority

    • Company name, industry and basic firmographic info (e.g. size, country)

    • Public profile links (e.g. LinkedIn URL)

    • Engagement data (e.g. if emails are opened, links are clicked, replies are sent, meetings are booked and outcomes of those meetings)


    Clients & partners

    For people we work with directly (clients, suppliers and partners), we may process:

    • Name and contact details (business email, phone number, role)

    • Company details (name, address, VAT number)

    • Contract details and correspondence

    • Billing and payment information (e.g. invoices, payment status)


    We do not intentionally collect or use data about children, nor special category data (such as health, religion, political opinions or similar).

  • Under GDPR we must have a legal basis for using personal data. For Cadence Crafters, we mainly rely on legitimate interests, consent and pre-contractual steps.


    a) Responding to enquiries and booking calls

    • Purpose: To respond to messages sent through our website, email or social channels, and to arrange calls or meetings.

    • Legal basis: Our legitimate interests in running and growing our business, or steps taken at your request prior to entering a contract.


    b) Running outbound campaigns for clients

    • Purpose: To identify relevant B2B decision-makers, send targeted outbound messages on behalf of our clients, and book qualified meetings.

    • Legal basis: Legitimate interests of Cadence Crafters and our clients in carrying out B2B marketing and sales outreach.

      • We only target people in a professional context.

      • Every message includes a clear opt-out so you can stop further contact at any time.


    In short: we process B2B contact data to identify relevant decision-makers, send targeted outreach on behalf of our clients, and book qualified meetings. We rely on legitimate interest for this and always provide a simple opt-out in every message.


    c) Our own marketing and updates

    • Purpose: To send occasional updates about Cadence Crafters, such as new services or content.

    • Legal basis: Either consent (where you sign up specifically) or our legitimate interests in promoting our services, always with a simple unsubscribe / opt-out option in every email.


    d) Improving our website and services

    • Purpose: To understand how visitors use our site, fix issues and improve content.

    • Legal basis:

      • For non-essential / analytics cookies: consent, obtained via our cookie banner.

      • For strictly necessary cookies: legitimate interests in providing a secure, functioning website.


    e) Fulfilling legal and accounting obligations

    • Purpose: To keep records required by tax and commercial laws and to handle any legal claims.

    • Legal basis: Legal obligation and, where applicable, our legitimate interests in protecting our legal rights.

  • Depending on the situation, we may obtain personal data from:

    • Public business sources – e.g. company websites, LinkedIn, trade directories and similar professional publications.

    • Third-party B2B data providers – where we use reputable providers of business contact data that comply with data protection law.

    • Our clients – who may provide us with B2B contact lists to run campaigns on their behalf.

    • You directly – when you fill in a form on our website, book a call, email us, connect on LinkedIn or otherwise interact with us.


    We do not use covert data collection methods. When we contact you, we do so in a professional context and always give you a clear way to opt out.

  • We do not sell your personal data. We only share it with trusted service providers (“processors”) when this is necessary to run our business or deliver services, for example:

    • Website hosting & CMS provider – to host our website and keep it secure.

    • Email and outreach platforms – to send emails and manage outbound campaigns.

    • Calendar and video-meeting tools – to schedule and hold calls (e.g. online booking tools, video conferencing platforms).

    • CRM / project and collaboration tools – to manage client work, track conversations and deliverables.

    • Analytics and cookie tools – to understand how the website is used and manage cookie preferences.

    • Accounting and invoicing tools – to issue and store invoices and manage payments.

    Where we use such providers, we:

    • Only engage them under written contracts;

    • Ensure they only process data on our instructions and for the agreed purpose;

    • Require appropriate technical and organisational security measures.

  • Some of our service providers may be located outside the European Economic Area (EEA), for example in the United States.

    When personal data is transferred outside the EEA, we ensure that one of the following safeguards is in place:

    • The country has been deemed to provide an adequate level of protection by the European Commission (e.g. under the EU–US Data Privacy Framework); and/or

    • We have signed the Standard Contractual Clauses (SCCs) approved by the European Commission with the relevant provider, combined with any additional safeguards that may be required.

    You can contact us if you want more information about the specific safeguards used for international transfers.

  • We keep personal data only for as long as it is reasonably needed for the purposes described above, or as required by law. In general:

    • Website analytics data – usually kept for up to 14–24 months, depending on the settings of the analytics tool.

    • Prospect (B2B contact) data – kept for the duration of outreach activity and typically no longer than 24 months after the last meaningful interaction, unless we need it to respect an opt-out or there is another legal reason to keep it longer.

    • Client and contract data – kept for the duration of the relationship and then normally for up to 7 years afterwards to meet tax, accounting and legal record-keeping requirements.

    • Email marketing subscribers – kept until you unsubscribe or we can see that you’re no longer engaging, or until we no longer need the list.

    When data is no longer required, we delete it or anonymise it so it can no longer be linked to an individual.

  • If you are in the EEA or UK, you have a number of rights in relation to your personal data. These include the right to:

    • Access – obtain a copy of the personal data we hold about you.

    • Rectification – have inaccurate or incomplete data corrected.

    • Erasure – ask us to delete your personal data in certain circumstances (“right to be forgotten”).

    • Restriction – ask us to restrict how we use your data in certain situations.

    • Objection – object at any time to our use of your data for direct marketing or, in some cases, to processing based on legitimate interests.

    • Data portability – receive the personal data you provided to us in a structured, commonly used and machine-readable format and, where technically feasible, have it transmitted to another controller.

    • Lodge a complaint – with your local data protection authority. In the Netherlands this is the Autoriteit Persoonsgegevens (www.autoriteitpersoonsgegevens.nl).

    To exercise any of these rights, or if you have questions about how we handle your data, please email:

    Nathan@cadencecrafters.com


    We may need to ask for additional information to verify your identity before we can respond.

  • Our website uses cookies and similar technologies to make the site work properly and to understand how it is used.

    Types of cookies we may use

    • Strictly necessary cookies
      These are required for the site to function (e.g. security, load balancing, language settings, remembering your cookie preferences). You cannot turn these off in our systems.

    • Analytics cookies
      These help us understand how visitors use the site (which pages are visited, how long people stay, etc.) so we can improve content and performance.

    • Marketing or tracking cookies (if used)
      These may be used to track visitors across websites and to show relevant ads or measure the effectiveness of campaigns.

    We will only place non-essential cookies (analytics / marketing) on your device with your consent, which we collect via our cookie banner when you first visit the site.

    You can change or withdraw your consent for cookies at any time by using the “Cookie settings” link or icon on our website (where available) or by adjusting your browser settings to block or delete cookies.

    If we use a cookie management tool that lists individual cookies (name, purpose, expiry), that list will be available either in the cookie banner itself or via a link from the banner.