How Nathan Works with Clients

At the heart of Nathan's approach is a deep commitment to understanding each client’s unique business challenges. His process begins with an in-depth discovery phase, where he works closely with leadership and sales teams to map out current workflows, identify inefficiencies, and define goals. From there, he develops a customized strategy that blends technology, automation, and best practices to optimize CRM and sales processes.

Nathan’s solutions are always data-driven, helping clients gain actionable insights from their CRM systems to drive better decision-making and higher sales performance. But he doesn't stop at implementation. Nathan provides ongoing support and optimization, ensuring that his clients’ systems stay ahead of the curve as their businesses scale.

Key Services Nathan Offers:

• CRM Optimization: Full setup, customization, and automation for platforms like Salesforce and HubSpot.

• Sales Automation: Streamlining sales tasks with tools like Zapier, Seamless.ai, and AI-powered workflows.

• Lead Generation & SDR Training: Building high-performance SDR teams and lead generation strategies.

• Go-to-Market Strategy: Helping startups and enterprises alike develop winning sales strategies for market entry and expansion.

The Cadence Crafters Philosophy

Nathan founded Cadence Crafters with a clear vision: to help businesses find their unique sales rhythm and use technology to optimize every stage of their sales process. He believes that by combining data-driven strategies with cutting-edge technology, companies can scale faster and operate more efficiently, all while delivering better experiences to their customers.

Whether you're a fast-growing startup looking to optimize your CRM system or a large enterprise in need of sales automation, Nathan has the skills and experience to craft solutions that will help you unlock your business’s potential.

Let's Talk

If you’re ready to transform your sales process, Nathan and Cadence Crafters are here to help.

Reach out today to discuss how we can streamline your operations, boost your sales efficiency, and drive real growth for your business.

A Veteran in Sales Strategy & CRM Implementation

Nathan’s journey began with a Bachelor of Engineering (BEng) from the University of Bristol, which provided him with the technical foundation and problem-solving mindset that he brings to every project. Leveraging his analytical skills and natural aptitude for systems thinking, Nathan shifted his focus to Sales Operations and Business Development, specializing in optimizing sales workflows and enhancing customer relationship management (CRM) systems for businesses of all sizes.

Over the years, Nathan has worked with a variety of SaaS companies, tech startups, and enterprise clients to revamp their sales processes and boost efficiency. His expertise spans across leading CRM platforms like Salesforce, HubSpot, Zoho, and Pipedrive, as well as sales automation tools like Zapier, Seamless.ai, and LinkedIn Sales Navigator. His in-depth knowledge allows him to tailor solutions that help businesses reduce manual work, automate their sales funnel, and improve lead conversion rates.

What Drives Nathan?

Nathan is passionate about problem-solving and leveraging technology to simplify complex sales processes. He thrives on identifying bottlenecks in systems and designing innovative solutions that not only streamline operations but also help teams work smarter, not harder.

His military background has instilled a strong sense of discipline, precision, and attention to detail, qualities that Nathan brings to his consulting work. He approaches every project with a focus on scalability and long-term success, ensuring that the systems he builds today can grow and evolve with his clients’ businesses.